Privacy policy

Last updated: 16th June, 2026

Luxworth operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Luxworth is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge the collection, use, and disclosure of your information as described in this Privacy Policy. For the purposes of the UK General Data Protection Regulation (UK GDPR), Luxworth Ltd is the data controller of your personal information.

PERSONAL INFORMATION WE COLLECT

When we use the term "personal information," we mean any information that identifies or can reasonably be linked to you. It does not include anonymous or anonymised data. We collect and process the following categories of personal information:

  • Contact Details: Your name, billing address, shipping address, phone number, and email address.

  • Financial Information: Payment card details (processed securely via our payment gateways), transaction details, form of payment, and payment confirmation status.

  • Account Information: Your username, encrypted password, preferences, and account settings.

  • Transaction Information: The items you view, put in your basket, add to your wishlist, or purchase, return, exchange, or cancel, along with your order history.

  • Communications: Any information you include when communicating with us, such as customer support inquiries or emails.

  • Device and Technical Information: Your IP address, unique device identifiers, browser type, network connection, and details about your device operating system.

  • Usage Information: Data regarding how and when you navigate, interact with, or browse our website.

SOURCES OF YOUR INFORMATION

We collect personal information from the following sources:

  • Directly from You: When you create an account, place an order, complete checkout, subscribe to our newsletter, or contact us directly.

  • Automatically via Tracking Technologies: When you navigate our site, we automatically collect technical and usage data via cookies, web beacons, and similar tracking tools (including Google Analytics and Microsoft Clarity).

  • From Third Parties and Service Providers: From our e-commerce platform (Shopify), payment processors, and delivery fulfillment partners who assist us in providing the Services.

OUR LEGAL BASES FOR PROCESSING DATA

Under the UK GDPR, we only process your personal information when we have a valid legal basis to do so:

  1. Performance of a Contract: To process, fulfill, ship, and deliver your orders, and manage your customer account.

  2. Legitimate Interests: To improve our services, optimize website performance, protect our store against fraud, secure our systems, and manage our business relationship with you.

  3. Consent: Where you have explicitly opted-in to receive marketing communications or accepted non-essential cookies. You have the right to withdraw this consent at any time.

  4. Legal Obligation: To comply with statutory accounting, tax, or consumer safety laws.

HOW WE USE YOUR PERSONAL INFORMATION

We use your data for the following specific purposes:

  • Fulfillment and Service Delivery: To process your payments, dispatch your orders, manage returns/exchanges, send transactional notifications, and allow you to post product reviews.

  • Marketing and Advertising: To send you promotional updates, product recommendations, or targeted online advertisements based on your browsing history or items left in your basket, provided you have given consent.

  • Security and Fraud Prevention: To authenticate accounts, monitor for fraudulent or malicious transactions, and maintain a secure shopping environment.

  • Customer Support: To respond to your enquiries, handle complaints, and provide assistance.

HOW WE DISCLOSE PERSONAL INFORMATION

We do not sell your personal data. We disclose your information to trusted third parties only for specific business operations:

  • Shopify and Operational Vendors: To run our e-commerce store, process payments, host data, and manage analytics.

  • Delivery and Logistics Partners: To arrange shipping, tracking, and delivery of physical goods to your address.

  • Marketing and Advertising Partners: To deliver tailored advertising or send newsletters, strictly in accordance with your communication preferences and cookie selections.

  • Corporate and Legal Compliance: If required by law, to respond to legal requests, enforce our terms, or protect the rights and safety of Luxworth, our users, or others.

ANALYTICS AND BEHAVIOURAL TRACKING

We use third-party analytics services to analyze website performance and user behavior to improve our online experience.

  • Google Analytics: We use Google Analytics to collect information about how visitors use our site (e.g., pages visited, session duration). Google uses cookies to collect this data anonymously. You can opt out across all sites via: https://tools.google.com/dlpage/gaoptout.

  • Microsoft Clarity & Microsoft Advertising: We partner with Microsoft Clarity to capture how you interact with our website through behavioral metrics, heatmaps, and session replays to improve our products and site optimization. This data is captured using first and third-party cookies. For details on how Microsoft manages this data, view the Microsoft Privacy Statement. You can opt out of personalized tracking via the Microsoft Opt-out page.

RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify. Shopify processes your personal information to enable your transaction and improve platform stability. To provide enhanced features, Shopify may process data regarding your interactions across multiple merchants on its network. In these instances, Shopify acts as an independent data controller for that shared data. You can view the Shopify Consumer Privacy Policy and manage your data preferences via the Shopify Privacy Portal.

INTERNATIONAL DATA TRANSFERS

As we use international platforms like Shopify, your personal data may be transferred to, stored, or processed outside the United Kingdom (such as in Canada or the United States). Whenever we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring that valid transfer mechanisms are in place, such as the UK International Data Transfer Agreement (IDTA) or the European Commission's Standard Contractual Clauses (SCCs) alongside the UK Addendum.

DATA RETENTION AND SECURITY

We implement appropriate technical and organisational security measures to protect your data. However, please note that no transmission over the internet can be guaranteed as completely secure.

We retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, accounting audit, or statutory reporting requirements (typically up to 6 years following a transaction for UK tax compliance).

YOUR LEGAL RIGHTS

Under UK data protection laws, you have the following rights in relation to your personal data:

  • Right of Access: The right to request a copy of the personal data we hold about you.

  • Right to Rectification: The right to ask us to correct inaccurate or incomplete data.

  • Right to Erasure ('Right to be Forgotten'): The right to request that we delete your data under certain conditions.

  • Right to Restrict Processing: The right to ask us to restrict how we use your data.

  • Right to Data Portability: The right to have your data transferred to another organisation or directly to you in a machine-readable format.

  • Right to Object: The right to object to our processing of your data, including direct marketing. You can use the 'unsubscribe' link in any promotional email to stop marketing communications immediately.

To exercise any of these rights, please contact us at hello@luxworth.co.uk. We will respond to all legitimate requests within one calendar month.

COMPLAINTS

If you have any concerns or complaints about how we handle your privacy, please contact us directly at hello@luxworth.co.uk so we can resolve the issue.

You also have the right to lodge a formal complaint at any time with the UK supervisory authority for data protection issues: Information Commissioner's Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Website: https://ico.org.uk

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted directly to this page with a revised "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at hello@luxworth.co.uk or contact us at Unit C3, Northway Trading Estate, Tewkesbury, Tewkesbury, ENG, GL20 8JH, GB

For the purpose of applicable data protection laws, we are the data controller of your personal information.